Redesign

Productivity Event Landing Page

Development of the immersive experience in the 5th edition of the QP Summit 2021 event, the largest online quality and productivity event in Brazil, promoted by Grupo Voitto.

* This project has a confidentiality agreement, so to maintain professional integrity, some parts of this case study has been censored or replaced with placeholder content

/TYPE

Redesign

/TIMELINE

8 weeks

/ROLE

UX Designer

/TOOLS

Figma, Hotjar

OVERVIEW process Research definition solution analysis reflections

/problem statement

/goals

Optimize experience and increase engagement

Modernization of communication with users to reach a greater number of registrants, maintaining the visual identity of previous events. As the largest online quality and productivity event in Brazil, we also aim to highlight accessibility, inclusion and gamification, ensuring that all participants have an enriching and engaging experience.

/design process

/Research & Understand

User Journey

/Define & ideate

Based on benchmarking with other events, patterns of environments were identified for the development of the hierarchy of information in the wireframes, divided into a registration page and a thank-you page.

Initially, for the issuing of certificates, it was planned to enable a button at the end of the third day of the event for the user to issue their own certificate via the transmission page, but due to technology limitations, the certificate would be sent to registrants automatically via the platform after the event.

Registration Page Mobile

Expected sections: Main initial presentation, Highlights in numbers, Registration form, Presentation video and text about the event, Program and guests overview, Differentials with testimonials, Social profile links, Partners involved, Timer until the event

Thank You Page Mobile

Expected sections: Subscription confirmation, Gamification (nomination system), Prizes presentation, as well as a highlighted timer until the event

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Registration & Thank You Page Desktop

/FINAL SOLUTION

/Analysis & Validation

Heatmaps Analysis

As ed-tech, Grupo Voitto seeks Showcase Expertise, Generate Leads, Communicate Services, Establish Credibility, Provide Resources and Enhance Branding. To analyze these goals, we implemented the tool Hotjar to receive user feedback.

Hotjar is a versatile tool that combines feedback and analytics capabilities and provides visual behavior insights, enabling website owners and designers to make user-centered design decisions. By collecting user feedback, observing behavior through heatmaps and session recordings, Hotjar empowers you to understand your users better and optimize your website accordingly.

In this project, we are viewing:

User retention when scrolling through the Registration and Thank You pages in mobile and desktop version

User clicks behavior in the Registration and Thank You pages in mobile and desktop version

User retention when scrolling through the registration page mobile version

User behavior when clicking on the registration page mobile version

User retention when scrolling through the thank you page mobile version

User retention when scrolling through the thank you page desktop version

/Reflections

Final Analysis and Considerations

+15k users completed the job to be done on the registration page

Inputs required: name, email, check mark and finalize registration
Form in the first environment speeds up the registration process

Lots of clicks on the programming input

This environment of the registration page aroused users' interest

1% scroll to the guest environment

High effort to update the page and little return
Hypothesis: information not complete until the week of the event

Users did the job to be done on the thank you page

Inputs: click to share the gamification link

/my work

Redesign

8 weeks